Website Speed – A Silent But Important Feature Of Website Development

We have always been told from childhood that, “ Your First Impression Is The Last One”. Being human we always followed it from the first day at school to the interviews and so on. But, did you ever think that everything around us is connected and this rule applies to everything. Here we are talking about the business and internet here.


Similarly, when it comes to your business it’s all about how you portray it in front of your customer. There will be two results for that – either the customer stays and takes actions for the purchase or else the customer just window shop, roam around and leave. There is no in-between!


The same rule applies for your online business also. Website speed optimization to make a first impression on any visitor is very important.


website Speed

Here in this blog, you will understand why website speed optimization is an important part of running and building an online business.

What Is Website Optimization?


Website speed refers to the speed in which the web pages are downloaded and displayed on the user’s requesting browser. Website speed optimization is an area of knowledge about improving web performance.


The website load time refers to the time duration the content of the information takes to show on the user’s screen.

The ideal website loading speed is 1.7 seconds to 2.9 nine seconds. If any website takes more time to get loaded then the user might not wait for so long. The users leaving your website within this time is known as bounce rate (percentage of visitors who enter the site and afterwards leave rather than staying by proceeding to see different pages inside a similar site).


There are some points that are important to explain page speed with regards to client experience and site execution. Read them below:

  1. The exact time is taken in presenting data substance to the program.
  2. Program reaction to page load demands.
  3. How it appears on the user’s screen and what reactions it gets.


“”The website speed optimization is clearly and directly related to the Search Engine Ranking as it impacts the whole working of business with respect to the search engine algorithms. If a website has a bad speed of loading and takes more than the ideal time then there are chances that it has a high bounce rate and which gives a really bad impact on the ranking of the web page is the SERPs.””

Why Is It Important?

The reason behind why site speed is an important component is that it is, as a matter of first importance, an indication of value to client experience. Quick site speed will bring a superior client experience, while a moderate site speed will bring a poor client experience. A client is normally remaining on a site longer if the site speed is quicker and they likewise convert better and bounce less. Consequently, Google has made it a ranking variable.


We see three to four seconds or less as an average page load time. This shifts somewhat depending on the kind of webpage and industry yet commonly if your website pages load in less than three to four seconds, you’re progressing nicely. When you surpass that heap time, we begin to see less ideal rankings just as less fortunate client experience. On the other hand, on the off chance that we brought this page speed down to sub-three to four seconds, we would probably observe better rankings.


For Example:

If we implement a good website speed on any webpage its results will blow you off rather than the website which takes more than 4 seconds to load. Check it below:


This given website has the page load speed of 2.73 seconds which tends to have a good performance grade and is also a search engine friendly website with ideal page size and page load time. Having such features and improvisations in your page load speed results in better user experience and high traffic to your website with fewer bounce rates.


Unlike the below-mentioned website with high page load speed and less performance grade and also with high page size. Which are not assumed to be a search engine friendly feature and leads to high bounce rates and low volume of traffic as the results.

speed test for digital marketing agency

If you are a business owner and you’re facing the issues of low traffic and bad user experience then this might be a very important reason behind that. You must get it checked through a better digital care agency for the same.


Moving further, we will discuss the ways in which one can improve their website speed. Read below the major points that can help you gain top ranking on Google and good page load speed for maximum outputs as the bad website speed directly impacts search engine ranking as well and also arises the need to improve search engine rankings of your business.


How Can You Improve Your Web Page Load Speed?

When you have tried the speed of your site, you can begin upgrading it. There are a variety of approaches to make your site work quicker and we made the rundown of the best ones in the following way:


  • Use Of CDN

A CDN helps in conveying the information mentioned by clients through their requesting system of edge servers. Content Delivery Network conveys the client’s data from the closest server and burdens the site content rapidly. It enhances your site and improves its page load speed.


Facilitating your media records on a matter conveyance organization is perhaps the most ideal approach to accelerate your webpage, and can frequently set aside to 60% transmission capacity and divide the number of requests your site makes. CDNs work by facilitating your records over a huge system of servers around the globe.


  • Image Optimization


Optimizing your image works in a way that it removes all the unnecessary information that is saved within the image, This practice helps to reduce the file size of the image being used in your website. It makes a big difference if done and is also a very important point to be checked while facing website speed problems as optimizing images for the web can reduce your total page load size.


  • Remove Extra Plugins

We recommend checking all the plugins you have installed for your website and deleting unnecessary ones as these are also the reason behind the high load time. The more plugins you have installed, the more resources you will need to run them.


So, avoid staying away from plugins that heap a ton of contents and styles or produce many database questions. The best solution for this is to keep just the necessary ones.


  • Use Website Caching And Reduce Redirects

On the off chance that there are many clients getting to the page at one-time servers work gradually and need more opportunity to convey the site page to every client. Caching is the way toward putting away the present adaptation of your site on facilitating and introducing this form until your site is refreshed.


Whereas redirects attempt to create more requests for Https Pages which negatively impact the performance of the website and as well as on the search engines.



If you are facing any sort of issue regarding your website ranking and bad user experience due to high load speed of your webpage the all you gotta do is just run the website speed test first check out your performance and follow the above-mentioned steps for the improvisations.


And if you are not a technical person then you can freely reach out to a better digital care agency for help.


Or you can simply follow the website speed optimization approach in the given way:

Check and evaluate your website overall and discover the problems.


Run a speed test for confirmation, Follow the improvisation steps for help.


In this way, you will definitely improve your website speed by 70% at a time. If you have any other queries for the same, feel free to contact us

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