How To Maintain Your Online Presence In The Times Of Covid-19 Lockdown?
As the world is dealing with the worse effects of deadly Coronavirus which was earlier known as Wuhan virus started from a city of China. This virus is now spread in more than 145 countries and contains the count of 853,864 confirmed cases worldwide which is impacting the global economy in a very bad manner.’
How COVID-19 Is Affecting The Economy And Digital World?
Due to the lockdown, people are not allowed to leave their homes which is making them unable to run their works, companies physically and that’s where the whole problem of economic lack-back is arising.
Share market is going down because it has caused the closures of business, the stoppage of factory outputs, and the disruption to global manufacturing industries and their supply networks.
People who are facing loss are dealing with maintaining their business online to make a balance.
And also those who were not on the web, are planning to shift their business and have its online presence in the digital world. The companies have been exploring creative ways to restart global supply chains and working more which is needed to ensure long-term resilience on the internet.
Look at the graph, to understand more easily about the economy change and how it affected the digital world:
The graph clearly depicts the global crises and represents the whole picture of companies shutting down and being bankrupts.
That’s where people either shift their business online or even if they have an online business, the efforts to maintain its presence in the digital world starts with the aim of gaining maximum outputs and benefits.
Here you will get to know all the solutions to maintain your businesses online presence, so if you face the same problem you have the backup plan to save your business with the mentioned activities:
Activities Performed To Maintain Your Businesses Online Presence
Online web presence is the total of your actions and activities online that results in how your potential customers and existing ones find and evaluate you in the digital world.
Due to the impact of COVID-19 country lockdown many platforms such as google my business page have restricted their listing, which ultimately leads to the tension of maintaining your business well for search engines that it comes into the included business, but not excluded ones.
You need to follow some major steps that are very beneficial to maintain a higher rank in the search engine’s result pages. The online presence of a business makes it easier for a business to make its identity and brand because search engines rank results based on a number of constantly changing criteria.
Let’s get there:
- Create A Professional And An Impressive Website If you Don’t Have One
In order to reach your potential customers, the website is very important as it plays a role of a rigid platform for the visitors to interact with the brand by technology. Properly maintained website highlights your quality and professionalism and it should always be your first step in launching your online presence.
Development of a website takes some major activities that are required to get the impressive web design as a result and that are as follows:
- Visuals
- HTML Coding
- Responsive Design
- Content
- Development
- Testing
Get Your Business Optimized By The Perspective Of Visitors:
In this, the process is taken ahead by the most effective search engines that work with the science of directing customers to your website as per the major guidelines of the search engines.
This process is known as Search Engine Optimization which drives normal visitors to your potential customers by keeping your business on top as per the rules and works to drive more traffic in order to gain maximum benefits.
Optimizing your website as per search engine optimization will help you stand higher in the competition of the digital world as well as with social media optimization if done on other social media platforms.
Know these benefits of SEO here:
- It leads to a better user experience.
- It is a primary source to get a lot of leads (organically or paid).
- SEO results in a higher conversion rate.
- Promotes better cost management and higher closing rates.
- Build brand credibility.
- Increase web exposure.
- Engage In Online Communities:
Enrolling yourself in such communities where the people share the same interest as your business does will be very beneficial as community members have personal profiles, and they post, share, and chat with other members.
These communities grow your web presence in various same parameters such as niche, location, language, etc.
This way you will be able to interact with actual site visitors and also it will give you a chance to offer customer service, to educate your audience, and to build your reputation.
These communities can be GMBP, Facebook, Twitter, and there are many other social communities where people can interact. Quora is one of the strongest communities helping businesses worldwide.
- Form A Strong Backbone For Your Business With Advance Link Building
It is a simple but very complex and helping part in website optimization as it is the process of connecting other websites to your website with a link.
When higher authority sights link backs, it gives a very good impact on google algorithms by giving signals to Google that the site is a quality and a reliable resource of information. This can help you stand higher in SERPs.
Having good content creations, promotions, reviews, mentions, etc must be there to get a link from higher authority sites.
Know more benefits of link building below:
- Increase in Website Traffic.
- Improvement in Search Rankings.
- Higher Website Metrics and SEO Scores.
- Better Credibility and Reputation.
- More Sales and Revenue Generation Opportunities.
- Improves Relationships and Networking in your Niche.
- Optimize Your Website Speed
Driving traffic to your website is not an easy task. A lot of efforts are performed to get this one result and the main thing that needs to be is Website Speed Optimization.
The basic time span of website loading is around 5 seconds to 12 seconds. If any page takes more time then the audience tends to leave the page which results in a large number of bounce rates.
So make sure that your website is as quick as possible to make a good impression and also to avoid the higher bounce rates.
Conclusion:
In the tough times like COVID-19 lockdowns, make sure you are not letting your business down at any point. Use the mentioned points, apply them in your business and follow them for rapid growth.
If you are unable to perform such activities to grow your online presence then you must hire a reliable Digital Care Agency which can help you to grow your business with gaining good outcomes and leads.
So hang in there and keep a tight grip onto your business to let it down because of any crises. Just follow the mentioned steps and carry on your business forwardly.